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Train Hard - Win Easy!
Winning is knowing you're doing
the right thing in the right way.

Compassionate Challenger

Art Ives of Boulder, Colorado has either coached or competed at every running distance from 100 meters to 100 miles. Art puts form and breathing in the center of the coaching/training process. He helps you train the way your mind, body and schedule work best by prioritizing the workouts that give you the most satisfaction. He’s at his best when drawing from the global history, philosophy and spirituality of the sport and putting these worlds directly into practice. The effect he can have in boosting a runner’s confidence can be dramatic!


In many ways our sport is beautifully simple, all you do is lace up your running shoes and head out the door. So on the surface, it might seem like running should require less learning time, less training time, less equipment and less organization than almost any other fitness routine out there. The logical conclusion is there should be little need to learn skills, hire an instructor or join a club but times have changed! 

The 1st Way of Running: Health and Fitness
You’re accomplished at running 5K, and are ready to step up your regular mileage in order to move up to the 10K or 1/2 marathon distance. Runs are expressed simply in terms of the amount of time spent running. Programs are based on 4 days of running per week, with distances of approximately 15-20 miles per week.

What are my options?

Training the 1st way

Is about casual consistency – that’s a secret to falling in love with running. You’ll reach a point where you won’t feel right if you miss your workout!

Note – The weekly mileage numbers are estimates only. Experience matters much, much more.

The 2nd Way of Running: Serious Fitness
You’re accomplished at running 10K or 1/2 marathon distances and now want to improve your performance, introduce technical trail running or the ultimate challenges of the marathon or ultra distance. Programs are based on 4-5 days of running per week, with distances of approximately 25-40 miles per week.

What are my options?

Training the 2nd way

Is about systematic- variation. You’ll be weaving in some new ingredients like surge intervals, speed-endurance runs, hill repetitions and a long run of 60-90 minutes. Your weekly runs can be rotated to suit you so you get enough rest.

The 3rd Way of Running: Competitive Fitness
You might have already run a marathon or an ultra and now want to go faster, longer or both. You may also have a promising race resume and are now targeting a performance that’s just above your previous skill level or one that elevates you onto an age group podium.

What are my options?

Training the 3rd way

Is about being precise and selective. We’ll shake up the mainstream dependency on quantitative long runs and generic tempo runs with new and different hill workouts and 5K & 10K paced sessions on the road, track or trail, all designed to complement those essential longer efforts. 

The 4th Way of Running: Find your own Way
You really couldn’t care less about racing or categorization (or maybe you’re taking a break from all that). It takes a leap of faith to tune out the noise, become less concerned with looking good, final outcomes, beating your previous times or another person.

What are my options?

Training the 4th way

Is about continuing to search out the best in yourself, so you gain the confidence to go your own way, at your own pace, without worrying about how other people train. We all gravitate to Category 4 eventually whether we realize it or not!

See exactly how our coaching works:
Our latest posts:

The Missing Ingredient in your Training Strategy?

It's probably obvious to anybody who has trained for any kind of endurance event: in most cases, it's more preferable to train with a group of other runners than it is to train on your own. Not only do these group sessions feel easier and more enjoyable, but they are also generally faster too.
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Summer Workout Motivation

I once struggled with blowing up from heat exhaustion, lack of hydration and under-fueling but I finally figured it out. The more fit I became the stronger and quicker my adaptation to hot weather became. I adopted simple cooling methods like dousing with giant sponges drenched in icy water, ice hats and ice baths.
read more

The Beat of an Athlete’s Heart

Understanding the physiological effects of positive emotions such as caring, compassion or appreciation for someone or something can actually go a long way in helping people reduce their risky training behaviors.
read more
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